The Breakdown of Audio Quality

Digital technology has revolutionized audio, allowing us to download, store, and stream voice communication, songs, soundtracks, you name it—and across a variety of devices. But technology has also done something else: It’s taken a gruesome toll on audio quality. 

The big culprit is audio format compression. 


Almost all audio is compressed. While compression saves bandwidth and storage space, it also strips out 90% of an audio file's detail and intricacy.  Then, it adds imperfections such as artifacts, anomalies, and phase distortions.

Most of all it prevents audio from being heard as it was intended.

Yet a 2015 study by the Consumer Technology Association found that 82% of consumers describe sound quality as critical when selecting a product. 

Audio quality matters.

If you're a device manufacturer (or a streaming service) you can't afford to ignore the quality imperative — not in a crowded market where products are being commoditized. You need to stand out, stay ahead, attract new customers, and generate more revenue.

A Breakthrough in Audio Quality

That's where Bambu's AWSM (Advanced Wave Sound Method — pronounced 'Awesome!') technology comes in. Invented by two globally-recognized musicians, sound designers, hardware developers, and digital technologists, AWSM delivers unsurpassed audio quality no matter what the source.

AWSM is a resounding victory for sound quality. ASWM: 

  • RESTORES audio quality after it's decompressed by removing the artifacts, distortions, and anomalies compression adds.
  • FREES from compromising quality for the sake of cost-savings. AWSM allows you to reduce manufacturing costs. 
  • PRESERVES detail, intricacy and nuance — before a file is compressed.

      The value proposition is simple: More quality for less money. Can you afford to be without AWSM Ai Audio®?

      Get More on AWSM Ai Audio's Quality Edge

    A Difference You Can Hear — And See

    Sound is complex. As testament to its detail, intricacy, and nuances even engineers and scientists will describe audio quality in subjective terms. They’ll use words such as bloated, breathy, bright, crisp, dark, edgy, grainy, liquid, sizzly, smeared, even wet and dry. 

    Nevertheless, we can use scientific measuring tools to show the AWSM difference.

    The two images below illustrate how AWSM restores an audio file after its been compressed. They show a song that began as a CD-quality 15.15MB 44.1 WAV file and then was compressed to a 1.38MB MP3 file — and after it was restored by AWSM.

    In the first waveform, content has been restored from the compressed source, as illustrated by the additional fuchsia content extending past the white waveform of the original. Look now much detail AWSM put back into the file!


    In the next waveform, content has been removed from the source, in the form of anomalies, distortions, and other artifacts, as illustrated by the white content that extends past the fuchsia waveform:

    The Difference is Real

    Audio is critical factor to billions of consumers. They're relying more and more on smartphones, smart TVs, connected cars, and dedicated, voice-activated home streaming devices.

    Through them all, they're listening to more and more music, podcasts, live video, TV programming, sports, movies, and games.

    They have more choices than ever. In the intense, quickly shifting competition for their dollars — and their ongoing loyalty — you must set your product or service apart. 

    We can help.


    AWSM has been engineered to work with any standard, device, or operating system.


    AWSM can be configured to provide "your sound" to your specifications.


    AWSM doesn't treat a soundwave as a single block. Instead, it processes the componenets of soundwaves individually -- in real time.

    Quality Matters More Than Ever

    Designed from an authentic and artistic perspective, AWSM enables unparalleled audio quality for consumers while providing cost savings for manufacturers.